For example

OpenCola is a brand of cola unique in that the instructions for making it are freely available and modifiable. Anybody can make the drink, and anyone can modify and improve on the recipe as long as they, too, license their recipe under the GNU General Public License.

Although originally intended as a promotional tool to explain open source software, the drink has taken on a life of its own. The Toronto-based OpenCola company has become better known for the drink than the software it was supposed to promote. Laird Brown, the companyÂ’s senior strategist, attributed its success to a widespread mistrust of big corporations and the "proprietary nature of almost everything." A website selling the stuff has shifted 150,000 cans.

Sadly, the company is now dead.

Posted by: Harvey at 03:05 PM | No Comments | Add Comment
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